Chapter 2 "For Execution" is about waging war, and this for business can translate competing in the free market. Michaelson states it clear that for business to be successful in the free market they must have leaders that understand the market to be control of it business fate by possessing secure ground.
For business leaders to have secure ground in a free market Michaelson points out four concepts that they must understand in chapter 2. Those concepts are marshal adequate resources, make time your ally, everyone must profit from victories, and last one is know your craft. In order four business leaders to wage competition they must understand these concepts.
Marshal Adequate Resources
There are a lot of people that are needed, and business leaders must have money to meet peoples demands to start securing their ground in the free market. That comes by analyzing on what is needed for them to have that, and this "x" that needs to be solve to get the adequate resources.
Michaelson uses the way Sun Tzu would establish his ground when waging war by showing how much heavy chariots, and mailed troops with transportation would cost. From that example readers can see the importance of figuring out how much adequate resources are needed for establishing secure ground.
Making Time Your Ally
Time is always going forward, and business leaders needs to move their companies along with that. Sun Tzu believes that the main objective of a massive army is a quick victory, because long battles cost more than the result of it. Some business leaders are taught the exact opposite in that obtaining quick victory is stupid, but that puts their companies out of position to control the market. That is where business leaders want to take their companies, and to get their it takes quick victories.
Long wars diminish an army's physical being, and that slows them from victory. That's what Michaelson wanted his readers to see when he states from Sun Tzu the army's weapons being blunted, and their ardor being down (p.8). Moving with time makes it an ally for business leaders, but being left behind from time will make it an enemy. That could crush business leaders company's ground, and be remove from another company that masters making time your ally.
Everyone Must Profit From Victories
This concept means that business leaders must maximize their victories for more, because outsourcing high price means more victories will cost companies more than they could afford.
Michaelson states that Sun Tzu understood this concept very well, because he knew that depletion of military supplies needed for victory will eventually destroy nation. To avoid that from happening his army would improvise through places they conquer, and things his army obtained would be use of positive reinforcement by giving the best items to whoever conquers a city the fastest. This concept supports the first two by continuing to supply adequate resources, and having fast victories to continue to wage war to gain more ground.
Knowing Your Craft
Business leaders battlefield is the free market, and they need to understand it to put their companies in secure ground to keep it alive, and also move through it quickly to be in control of its fate. Adequate resources and quick victory are what keeps business leaders secures their positions. More victories maximize will allow them to obtain adequate resources to meet people's demands, and fast victories will put them ahead of others to be control of the market. Those concepts are reasons to know your craft, and if you do not know your craft your company could be examples for text books to show future leaders on what not to do.
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