"My Commentary for Chapter 5: Use of Energy"

I like this chapter, cause the way it describes efficiency in the use of energy. Energy of troops, or organizations skillfully commanded is like the momentum of rocks quickly tumbling down from a mountain thousands of feet in height. In "Sun Tzu For Execution" states three points to make use of energy efficient. They are build a sound organization structure, employ extraordinary force, and coordinate momentum and timing.

Build a Sound Organization Structure
Flowing energy has nothing to do with a company's size, but efficient movement is a matter of organization. It's also a matter of communication, so it does not matter if a company is small. It does not matter if a company is big, because they both need to be organize. To be organize it takes clear communication.

Employ Extraordinary Force
For a company to withstand other companies in same market it must understand itself as a whole. Normal forces, and extraordinary forces make up the whole. Normal force is able to engage other companies, and extraordinary force is use to pull out victory. Organize to operate as a whole will allow leaders to move forward in the market with infinite resources, and energy that's constantly flowing. Organize companies will have energy to keep moving, and its force will overwhelm its competitors.

Coordinate Momentum And Timing
In my opinion these are two concepts to understand, because great offenses are built of these. They are built off these, because momentum keeps going forward. It is like dozens of boulders rolling off a mountain, and this type of offense is created by timing. Right timing comes from studying the your enemy while he's on the battlefield, and seeing when he's vulnerable. Attacking an enemy when its vulnerable is better than attacking a wall, because attacking a wall wastes energy that gets a company no where.

My take
Companies fail not always cause of economy, but they fail due to lack of understanding how to use its energy wisely. Some small, and big companies never organize themselves according to their strengths. I think this comes from poor marketing strategy, so lack of organizing for a company will be like them being eggs thats thrown against a wall. There egg like foundation comes from lack of being organized, and communication. People in poor companies never know what its purpose, and lack of purpose does not bring companies profit. Companies not brining in profit is not so much the economy, but lack of understanding how use its energy wisely.
To redirect their energy from poorly being used they must clarify its purpose. Clarifying its purpose starts by asking themselves questions like why would customer, or other companies partner with us? What needs, and wants does our company provide the consumer? Once they figure that out, they need to figure out how they are going to be the best ones in providing to the consumer in what they need. That comes through marketing research, and this is where companies need to first invest in. Information on its products, and consumers are golden nuggets. Based upon this information they can define its purpose.
Defining its purpose will allow companies have its energy flow to have its force move across the market to be the best.