"My Commentary on Its Introduction"

Steven W. Michaelson is the author for "Sun Tzu For Execution", and it is one of many series that was written of the book originally author by Sun Tzu that's called "The Art of War." Michaelson focuses on the execution part of it, because from studying Tzu's writings he states that great execution gives companies many strategic options.

Michaelson wrote this book into two section, and the first book is the complete translation  of "The Art of War." The second section of the book is "The Art of Execution", and in it he breaks it down into 5 sections that's organize according to the thoughts of Sun Tzu. They are simplicity, alignment, people always, flexibility, and having towering strength.

Prior to previewing the book in his introduction Michaelson gave reader's reasons why it's important to understand the concept of execution. Michaelson makes it clear to the reader that it is about making the customer happy in the business world, and that's the objective of all businesses. In retail it is about clean floors, and fast checkout lanes. In manufacturing it is about the quality of its products, and in service it is about time. Pleasing customers are life lines for businesses, and successful companies understand that. That's why they understand the importance of executing customer value, so understanding this objective gives reader's reasons to read this book.

From reading this introduction my opinion is that great businesses understand importance of building customer value, and to get there they must execute their objectives consistently. If not, than plans that look great on the white board are meaningless.

Reading this introduction was well worth the time, and I would recommend this book to whoever is goal driven. Understanding how to execute your plans in life will give people consistency in reaching their objective, and Michaelson breaks it down to 5 sections along Tzu's thoughts of execution for readers to understand how to execute its plans to reach their goals.